ADVERTISING INFORMATION

If you would like information about advertising in Step by Step Wire, please contact your advertising representative or Publisher Joe Breck at 610-232-5701.

Ad Rates | Editorial Calendar

With expanded distribution in 2006 to stores like Wal-Mart, Borders, Barnes & Noble, AC Moore, Jo-Ann Fabrics and Crafts, Michaels Crafts, and others, Step by Step Wire Jewelry will give your sales message broad premium reach from coast to coast.

Step by Step Wire Jewelry is the hot new quarterly magazine from the editors of Lapidary Journal. It's a fresh how-to magazine for the rapidly growing wire jewelry hobby and craft. Aimed at beginner through advanced wire jewelry enthusiasts, it offers all they need to know to make attractive and creative wire jewelry for themselves, family and friends!

And it's brought to them by Lapidary Journal, the original and oldest gem and jewelry arts magazine in the world. No one has more experience teaching people how to make jewelry than we do. That's why we can deliver an outstanding editorial product to our Step by Step Wire Jewelry readers, and deliver enthusiastic, inspired customers to you!

Step by Step Wire Jewelry appeals to a wide range of tastes, from simple to elegant. Every issue will include approximately 15 projects at beginner through advanced skill levels. Each project will also include a complete tools and materials list, with clear photos and illustrations. All projects are written by experts in the field, and are featured in the step-by-step style that jewelry making enthusiasts around the world love.

EXPANDED NATIONAL DISTRIBUTION STARTS WITH THE SPRING 2006 ISSUE!

Step by Step Wire Jewelry 2006 Editorial Highlights
Spring 2006 On-Sale Date: March 14	Wireworking with Cabochons Advertising Deadline: Jan. 10
Summer 2006 On-Sale Date: July 11	Chainmaille Designs Advertising Deadline: May 9
Fall 2006 On-Sale Date: Sept. 12	Incorporating Lampwork Beads into Wire Jewelry Advertising Deadline: July 12
Winter 2006 On-Sale Date: Dec. 6	Wire, Pearls & Crystals - A Natural Fit Advertising Deadline: Sept. 13

See how much you can save with a frequency discount, then contact your Step by Step Wire Jewelry advertising representative and tell them you want to start selling to this eager new audience right away! Ad rates available upon request.

Here's what readers will get in Step by Step Wire Jewelry throughout the year:

• Illustrated descriptions of all different types of wire and their recommended uses. This includes metals, gauges, shapes, colors, textures, hardness (half-hard, dead soft), embossed, and more!

• Thorough explanations of all the tools used for manipulating wire: pliers, benders, cutters, shapers, twisters, jigs, crochet hooks, knitting needles, mandrels, clamps, rolling mills, and texturing tools.

• Features on making findings with wire, including headpins, clasps, jump rings and earring wires.

• Instructions for making beautiful wire earrings, necklaces, bracelets, pendants and more for readers to wear or to give as gifts.

• How to knit, crochet, and make chain with wire.

• How to wrap stones, beads, and other objects.

• Beading and other special techniques.

The Step by Step Wire Jewelry editorial package is strong, and has been field-proven to attract readers and buyers throughout its launch in 2005. Both paid subscriptions and newsstand sales have grown beyond projections - meaning a strong audience for your sales message.